How this new orchestra will enhance Australia’s music industry
BY STEPHANIE ESLAKE Arts administrators are the people who bring performances to life. They are strategic masterminds who manage logistics and marketing. They help deliver […]
Notable Values
You aren’t boring, so why is your bio?
BY SUSAN DE WEGER If you are serious about attracting and retaining a new audience for classical music, then you need to write about yourself […]
Industry exercise: Define your artistic brand
BY SUSAN DE WEGER An artistic brand is a tool that can boost your confidence and give the world a strong idea of who […]
An open letter to ALL composers in Australia
BY SUSAN DE WEGER Dear composer, Did you read CutCommon’s recent blog about the difficulties faced by young composers in Australia? As an advocate […]
How to build your audience
BY SUSAN DE WEGER There was an eye-opening post from the new Crushing Classical Facebook page recently: As a classical musician, the audience has always […]
Susan de Weger and 3MBS take us Beyond the Stage
BY STEPHANIE ESLAKE You may have read some of Susan de Weger’s blogs on CutCommon, teaching us valuable lessons on how to make it […]
How to invoice like a pro
BY SUSAN DE WEGER Why is it so uncomfortable for freelance classical musicians to talk about money? Freelancers in other industries, particularly tradesmen, manage […]
Classical connections: giving and getting through networking
BY SUSAN ELDRIDGE Effective networking is an opportunity to create public interest in your work, connect with your audience, expand your community and develop high […]
Your Second Self: The Online Artist
BY SUSAN DE WEGER The term ‘Second Self’ refers to your online identity, to your virtual life lived in parallel to the real world. Cultivating […]